Contemporary Space

Interview with Luca Guastella

Country Sales Manager Italy

Introduce yourself: who is LUCA GUASTELLA?


I am an ambitious person, loyal and open to dialogue. Pragmatic in what I undertake. The historical slogan taken from the classical culture that I pursue and which I also try to transfer to my children is "homo faber fortunae suae": I think that with the effort and constancy it is possible to achieve the best out of ourselves and others.

Professionally speaking I believe that the endless management and the union of the working group skills are fundamental for the success of the business.


What does it mean for you to be an COUNTRY SALES MANAGER?


It means being the first interpreter of the development project of one of the most complex markets. It means trying to transfer business ambition through the quality of our products and share with our partners the success of growth and advancement through a process of loyalty.


In an internal market defined by all the sector operators as FILLED, how does a new reality manage to generate further opportunities?


I prefer to define the market with the term COMPLEX. I think that, in Italy, a new reality can succeed in generating further opportunities by interpreting in detail the needs of the market: communicating the distinctive characteristics of the Brand, intended as index of its positioning. In a few words, transferring the concept of business opportunity resulting from the set of products, conditions, flexibility and partnership.


The distribution through e-commerce fascinates and / or divides at the same time many companies, what is your opinion about it?


The e-commerce growth is constant, persistent and positive for the market and enhances competitiveness. I believe that e-commerce must be interpreted and managed through the canalization of different product lines from the traditional channel, as a result of a strategic study. Our goal as new operators in a growing sector, also on a global level, is to focus our activity on the enhancement of the "kitchen artist" through a consultative sale.

In the end, what’s your own interpretation of the company message #ASKMEWHY?

Why Yesovens? Yesovens represents in itself the passion and enthusiasm experienced within our group of people. This is stimulating on a personal level and guides the entire structure to express the best in terms of product development, focusing on the quality and wideness of a multifunctional range with distinctive features. In commercial terms, we try to identify in our partners the focal point ensuring high growing satisfaction standards.

CONTEMPORARY SPACE

NEWS

Yesovens waits you in Munich at IBA trade fair

CONTINUE

NEWS

Interview with Luca Guastella

CONTINUE

NEWS

Blast chiller, a reliable and unique co-worker

CONTINUE

NEWS

What will be your next step?

CONTINUE

NEWS

FHA 2018, Singapore - April 24-27, 2018

CONTINUE

NEWS

Yesovens interview: Stefano Volpin

CONTINUE

NEWS

Earth Hour - 2018.03.24

CONTINUE

NEWS

Meet Yesovens in Hotelex

CONTINUE

NEWS

YesClima, the climate control

CONTINUE

NEWS

Yesovens interview: Erica Tono

CONTINUE

NEWS

Under the stars of Genoa

CONTINUE

NEWS

Yesovens at Sajam Turizma Fair

CONTINUE

NEWS

All ready for the festive season with the new Ego

CONTINUE

NEWS

Hanging around Sigep Exhibition in Rimini? Yesovens will be there!

CONTINUE

NEWS

Thank you all for the great success of Host Milano 2017

CONTINUE

NEWS

Delta T: l’innovativa cottura lenta di EGO Touch, fino “al cuore” del cibo.

CONTINUE

NEWS

Yesovens is waiting for you at Host Milano as the technical sponsor for the Pastry World Championship.

CONTINUE

NEWS

Yesovens new range in preview at Host 2017: would you lose the grand opening?

CONTINUE

NEWS

Gulfhost Dubai is approching and we are waiting for you!

CONTINUE

NEWS

Sigep 2017, Yesovens thanks you!

CONTINUE

NEWS

What’s new at SIGEP: meet Bakery line by Yesovens

CONTINUE

NEWS

Pastry Queen 2016 will work with YESOVENS during SIGEP

CONTINUE

NEWS

Yesovens selected for the World Trophy of Pastry, October 2017

CONTINUE

NEWS

Meet Yesovens at SIGEP
Rimini 21-25 January 2017

CONTINUE

NEWS

A FLAN with a great EGO

CONTINUE

NEWS

YESOVENS attended the course "Mignon Pastry with Chocolate" by Massari Team

CONTINUE

NEWS

ÉCLAIRS get into the MOOD

CONTINUE

NEWS

YESOVENS to EquipHotel - 06-10 november 2016

CONTINUE

NEWS

YESOVENS, first time to FOR GASTRO&HOTEL

CONTINUE

NEWS

Yesovens interview Maria Pia Settin. #YesArtists

CONTINUE

NEWS

Food & Drinks 2016, May 25-29

CONTINUE

NEWS

Art and cooking: interview with Alessandro Vetuschi

CONTINUE

NEWS

Get new Yesovens catalogue

CONTINUE

NEWS

IBATECH - Istanbul, 14-17 April 2016

CONTINUE

NEWS

FHA - Singapore, April 12-15

CONTINUE

NEWS

HOTELEX - Shanghai, 29 March - 01 April

CONTINUE

NEWS

Yesovens invites you to 2016's fair

CONTINUE

NEWS

Interview with the artist Saul Costa

CONTINUE

NEWS

Interfood 2015

CONTINUE

NEWS

Host 2015, Yesovens thanks you!

CONTINUE